Case studies

What came out of it

Six projects we can document. Two brands we may name, four we may not, so they appear anonymously. Only what is documented is shown here: no invented starting point, no intermediate figures, no extrapolation.

Vitori

Vitori

DTC · ecommerce

Period
Ongoing engagement
Result
Scaled step by step to seven-figure annual revenue, profitably and sustainably.
StartSeven-figure annual revenue
Neumann Mller

Neumann & Müller

Event technology · B2B

Period
Workshop format
Result
Google Ads workshop for a company that has been trading since 1981.
01Account structure02Search terms03Bidding04MeasurementFour half-days, after which the team runs it themselves

DTC fashion brand

Fashion · DTC

Period
Six months
Result
Strong revenue growth with falling cost per purchase at the same time.
RevenueCost per purchaseSix-month trend, axes deliberately unlabelled

Medical supplies retailer

Medical products · advice-heavy

Period
One year
Result
Revenue doubled within a year, with profitability holding steady.
Start of yearBaselineEnd of yeardoubledProfitability stayed stable

Fintech

Financial services · lead generation

Period
On the same budget
Result
30% lower cost per lead, through account structure alone.
Cost per lead, before100%Cost per lead, after−30%Ad budget unchanged

Baby products brand

Family & kids · DTC

Period
Account rebuild
Result
34% less ad budget with higher revenue.
Ad budget, before100%Ad budget, after−34%Revenue afterwards was higher than before

Method

How these results come about

The route is the same in all six cases. It is set out here so you can judge whether it fits your situation.

01

Check the numbers

Measurement first: are conversion values correct, is there a contribution margin, do the accounts separate brand from non-brand? Without clean data, every optimisation is guesswork.

02

Tidy the structure

Consolidate campaigns instead of splintering them, set exclusions, match bidding strategies to the data actually available.

03

Test creatives

Systematically rather than sporadically. Hooks, formats and angles are measured separately so you know what a result rests on.

04

Steer by contribution margin

Not by the ROAS in the ad account, but by what is left at the end of the month.

What this page is not

Not a promise for your brand. These are individual results from completed projects, each with its own margin, market and product. What is realistic for you, we will say once we have seen your accounts. Before that it would be guesswork.

How do things look in your accounts?

A free 30-minute call, then your audit within 24 hours on business days. No strings attached, even if nothing comes of it.

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